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adidas Routered Logo

Router & laser cut

adidas Routered Logo

Overview

A routered, dimensional brand logo — cut and finished for display.

Discipline Router & laser cut
Scope Dimensional logo
Method Routered
Material Solid stock
Studio Auckland, NZ

The work

1

The brief

Description

A brand logo for display lives or dies on its edges. This called for a clean, dimensional logo where the cut lines and the depth had to look precise — the kind of piece that reads as solid and considered rather than flat and printed.

2

What we made

Description

We routered the logo as a built-up, three-dimensional piece, cut from solid stock on our own machinery and finished for a crisp, dimensional read. Cutting it rather than printing it gives the shape real depth and a clean profile that catches light along its edges. Material, cut, and finish were all chosen to suit how and where it would be mounted.

3

The craft

Description

Sharp internal corners and an even depth across the whole shape, straight off the machine.

4

The outcome

Description

Cut, finished, and delivered ready to mount — a logo with the weight and depth that print can’t give.