Overview
A large-scale promotional build for a film campaign — one-off fabrication, finished in-house.
The work
The brief
Description
Film campaigns live or die on presence. The team behind this one needed a large-format promotional build to anchor a public activation — something with enough scale and finish to stop people mid-stride, photograph well, and survive being out in a busy space for the length of the run. It had to look like it belonged to the film, not like signage bolted on afterwards.
What we made
Description
We took the campaign artwork and built it out as a freestanding, three-dimensional piece — fabricated, sealed, and finished entirely in our workshop. Every stage, from the structural frame through to the final surface, was handled in-house, so the build stayed faithful to the artwork and to a single point of accountability. It was engineered to stand on its own, move in one piece, and go up fast on site.
The craft
Description
Hiding the engineering — every join, seam, and bit of structure disappearing, so the only thing the eye lands on is the artwork.
The outcome
Description
Built, finished, and installed in time for the campaign run, then handed over ready to perform in front of the public. Like most of our promotional builds, it was made to come down cleanly and be stored or reused rather than thrown away.