Overview
A large-scale 3D build, fabricated in polystyrene and finished by hand.
The work
The brief
Description
Retail centres compete for attention, and the quickest way to win it is scale. This brief called for an oversized, instantly readable hero piece to anchor a promotion — something shoppers would notice from the far end of a concourse, walk over to, and photograph. It needed to be big, friendly, and tough enough to live among foot traffic for weeks.
What we made
Description
We carved and assembled the form in polystyrene, building it up in sections to the size the space called for, then sealed and hand-finished it to a hard, knock-resistant shell. The finish matters as much as the shape — a giant build in a mall gets touched, leaned on, and bumped, so the surface has to take it. Everything was produced in our workshop and assembled ready to install.
The craft
Description
Holding a smooth, even curve across a piece this big — and a finish tough enough to take being touched and bumped all day.
The outcome
Description
Installed on site as the centrepiece of the promotion, and — like most of our 3D builds — made to be packed down and brought back out again rather than used once and binned.